Cookie Policy
Last updated: September 18, 2025
1. What Are Cookies?
Cookies are small text files that are placed on your device when you visit our website. They help us provide you with a better experience by remembering your preferences and enabling certain functionality.
This Cookie Policy explains how BAM ENGINEERING LTD, trading as TraceID ("we," "our," or "us") uses cookies and similar technologies on our website in compliance with the UK Privacy and Electronic Communications Regulations (PECR) and the UK General Data Protection Regulation (UK GDPR).
2. Types of Cookies We Use
2.1 Essential Cookies
These cookies are necessary for the website to function properly and cannot be disabled. They include:
| Cookie Name | Purpose | Duration |
|---|---|---|
| session_id | Maintains your session while browsing | Session |
| csrf_token | Security protection against cross-site attacks | Session |
| cookie_consent | Remembers your cookie preferences | 1 year |
2.2 Functional Cookies
These cookies enhance your experience by remembering your preferences:
| Cookie Name | Purpose | Duration |
|---|---|---|
| language_preference | Remembers your language choice | 1 year |
| theme_preference | Remembers your display theme | 1 year |
| form_data | Saves form data to prevent loss | 24 hours |
2.3 Analytics Cookies
These cookies help us understand how visitors use our website:
| Cookie Name | Purpose | Duration |
|---|---|---|
| _ga | Google Analytics - distinguishes users | 2 years |
| _ga_[ID] | Google Analytics - session state | 2 years |
| _gid | Google Analytics - distinguishes users | 24 hours |
2.4 Marketing Cookies
These cookies are used to deliver relevant advertisements and track campaign effectiveness:
| Cookie Name | Purpose | Duration |
|---|---|---|
| _fbp | Facebook Pixel - tracks conversions | 3 months |
| _gcl_au | Google Ads - conversion tracking | 3 months |
| li_sugr | LinkedIn - user tracking | 3 months |
3. Third-Party Cookies
We may use third-party services that set their own cookies:
- Google Analytics: For website analytics and performance monitoring
- Google Ads: For advertising and conversion tracking
- Facebook Pixel: For social media advertising and analytics
- LinkedIn Insight Tag: For professional network advertising
- HubSpot: For customer relationship management
- Intercom: For customer support chat functionality
These third parties have their own privacy policies and cookie practices. We recommend reviewing their policies for more information.
4. Cookie Consent
4.1 Consent Requirements
Under UK PECR, we must obtain your consent before setting non-essential cookies. We use a cookie consent banner that allows you to:
- Accept all cookies
- Reject non-essential cookies
- Customize your cookie preferences
- Withdraw consent at any time
4.2 Managing Consent
You can manage your cookie preferences at any time by clicking the "Cookie Settings" link in our footer or by adjusting your browser settings.
5. Managing Cookies
5.1 Browser Settings
You can control cookies through your browser settings:
- Chrome: Settings > Privacy and security > Cookies and other site data
- Firefox: Options > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Manage Website Data
- Edge: Settings > Cookies and site permissions
5.2 Opt-Out Links
You can opt out of specific third-party cookies:
- Google Analytics: Google Analytics Opt-out
- Google Ads: Google Ad Settings
- Facebook: Facebook Ad Preferences
- LinkedIn: LinkedIn Ad Settings
6. Impact of Disabling Cookies
If you disable cookies, some features of our website may not function properly:
- You may need to re-enter information on each visit
- Personalized content and recommendations may not be available
- Some interactive features may not work
- We may not be able to remember your preferences
7. Data Retention
Cookie data is retained for different periods depending on the type of cookie:
- Session cookies: Deleted when you close your browser
- Persistent cookies: Remain until they expire or are deleted
- Analytics data: Typically retained for 26 months
- Marketing data: Retained according to platform policies
8. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the updated policy on this page.
9. Contact Information
If you have questions about our use of cookies, please contact us:
Data Protection Officer
BAM ENGINEERING LTD, trading as TraceID
Company Number: 14078681
Email: [email protected]
Phone: +1 (555) 123-4567
Address: San Francisco, CA
For more information about cookies and your rights, you can also visit the Information Commissioner's Office website at ico.org.uk.